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Aronia Growers names Tim Feit its first executive director

Aronia Growers LLC has hired Tim Feit as its new Executive Director effective March 2, 2020 Aronia Growers is made up of growers in the Midwest whose goal is to grow, promote, and market aronia berries. Feit will be the first executive director of the Warrens, Wisconsin-based organization.

Feit has been in the agricultural industry for the past 14 years. During this time, he was the marketing director for the Wisconsin Potato and Vegetable Growers Association, tasked with promoting Wisconsin-grown potatoes. Over the last eight years he’s been involved in the cranberry industry mainly as the executive director of a cooperative of cranberry growers.

With more than 25 years of sales, marketing, and management experience, Feit is also a graduate of the University of Wisconsin-Stevens Point with a degree in business administration and an M.B.A. from the University of Wisconsin-Oshkosh.

“One of the main challenges aronia growers have faced is that consumer awareness of aronia berries is just beginning to grow in the mainstream. We see that changing as more consumers become aware that the aronia berry is a tremendously healthy fruit with one of the highest levels of antioxidants of any fruit along with other nutritional benefits,” said Feit. “I look forward to working with aronia growers to seek out market opportunities, increase consumer awareness, and ultimately playing a part in keeping their farms economically sustainable.”

According to Aronia Growers President Adam Nemitz, “Over the last couple of years our aronia growers have all pitched in to help drive our business forward, but as full-time farmers it’s hard to find enough hours in the day to do everything that needs to get done. That’s where Tim comes in. His experience running the United Cranberry Growers Cooperative matches up perfectly with what needs to get done at Aronia Growers. We are looking forward to working with Tim and improving the return to our grower’s bottom line.”